Novel Fineries, Hong Kong

For Novel Fineries Spring/Summer 2017 collection. Congratulations to this well-deserved team for going to Paris Fashion Week & getting into Lane Crawford! Happy to be a part of this inspiring collaboration with a team of passionate artists. Their product is a mixture of fashion x art, beautifully and uniquely executed to every detail.

"Novel is brand based on the idea of creating art pieces that people can wear. Our first line is pocket art and Exhibits 50 species of butterfly, each uniquely captures the essence and beauty of the wings. These are created according to the principles of a lost art in Chinese culture...... Taking a high quality silk; to which a skilled master embroiderer then hand sews the intricate details of the butterfly motif in a method known as double-sided embroidery. Each butterfly captures every detail of its living counterpart, incorporating the natural beauty of the wingspan. Upon completion of the sewing, artists expertly apply paint in order to replicate the delicate nature of this living creature."

Kind words from June- "Mattie was our fashion photographer for our SS17 collection. The photos she took absolutely captured the moment we longed for. Not only is she talented and professional, also incredible to work with. She had us blown from the beginning with her suggestions with location and scouting, her eye was perfect. We highly recommend Mattie to anyone who is getting married or looking for fashion shoots, your photos are guaranteed to be beautiful."

Boundless Elegance. SS17.